Are you a fan of cold calls? Marketing messages or emails that you did not even sign up for and now they are overwhelming your inbox? How can we forget TV commercials in between our favorite TV shows? I’m sure all of you hate it! Most of you even record the TV show so that you can skip these ads and finish off the show, are we right or are we right?
We usually do our leftover household chores in between the commercials or even brush our teeth (ROFL!). The marketing emails are unsubscribed or usually frowned upon when we see them on our mailing list.
All of these fall under “outbound marketing” and they have very less chances for a customer to engage with your brand. Businesses need to understand that these techniques will not fetch them better conversion rates. Running advertisements and going all overboard with them might bring in engagement initially but eventually growing naturally will be more fruitful for your brand.
Inbound Marketing is exactly what you need to grow naturally. Let us briefly understand what it actually means.
In layman’s terms, inbound marketing is a form of marketing to attract customers by building meaningful and trustworthy relationships rather than relying on PR strategies or spending tons of money on advertising your brand. This is usually done by sharing or optimizing highly shareable content available on your website.
Inbound marketing is the best way of marketing for small-scale businesses or startups as it does not require huge amounts of advertising spend to get people to their website. However, it is resource-intensive and requires a well-thought-out and strong content to see the results. By this, we mean an awful lot of effort to create content that turns out in your favour!
Wondering how to get all this on? We are here to help! Without any further ado, let’s get this started.
The 5 core elements of a kickass inbound marketing strategy are:
Search Engine Optimization or “SEO” is a practice of increasing both quality and quantity of website traffic, as well as the exposure to your brand, through non-paid or organic search engine results.
What comes to your mind when you hear the word SEO? Audience, Keyword Search, Crawling and Indexing, etc. are all a part of SEO. It might sound very complex to you but trust us when we say that it is the road to success. There are many components of SEO. All you need to do is start by taking it step by step. Understanding the users’ intent and delivering exactly what they want. There’s a saying that goes “Customer is god!” Indeed, they are very important for your success.
Refer to our blog on SEO to understand optimization of content. SEO truly is a magical ride and requires time to understand all its components to witness the best possible results.
( Also Read : The 10 Magical SEO Mantras That Actually Give You Results )
Pay-per-click or “PPC” is a method in which advertisers pay a fee each time one of their ads is clicked. Moreover, it is a way of buying visits to your site, rather than attempting to “earn” those visits organically. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. PPC is used for campaign goals like increasing sales, generating leads, promoting brand awareness, etc. It is all about relevance.
For example: if you Google search, “earphones”, an advertiser can show an ad speaking about it.
With this feature you will be able to place your brand on the top, where you feel people are more likely to acknowledge it.
Hence, to get the highest quality of leads you need to perform both SEO and PPC.
( Read More : How To Use PPC To Grow Your Business With Great Results )
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.
It is the most critical aspect of inbound marketing. The key is to create content that stands out. Think out of the box! Creating fresh and useful content is most likely to get reshares and eventually get viral helping you to keep and convert your leads.
It is true that –
“Good content is not story-telling, it is telling your story well”
Till now we have created some awesome content for our brand and have optimized it as well. Is that where we stop? NO.
You need to attract new customers by sharing and promoting your brand online. Nowadays, almost every other person is an avid user of social media. We need to make use of this and convert them into leads!
Creating content is a cakewalk but making sure that is delivered to a large number and the right audience is a hell of a task and undoubtedly the most important task. Inbound marketing is a great way of subsidizing your organic traffic if you don’t have enough ranking yet. Determining which platform is relevant enough to go about is yet another critical feature of this aspect. We suggest you spend time creating a social media promotion plan and amplifying your social media strategies to distribute your content to the right people, analyzing your top performing content, and paying to promote and gain even more traffic to the content that’s resonating with your audience. And we guarantee you the results! Refer to this blog to create a Social Media Strategy for your brand.
( Also Read : How to Create Successful Social Media Strategy in 4 Easy Steps )
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It is where a visitor “ends up” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. You need to ensure your landing page is top-notch unless you’d like to jeopardize potential conversions from coming in. Landing pages help increase your conversion rates and lower your cost-per-acquisition. The main reason being that promotional or product-specific landing pages are focused on a single goal. This goal matches the intent of the advertisement or email visitors clicked on to reach your page.
Three things to keep in mind before creating a landing page are – relevance, focus and design.
We at Talentela strive for the growth of your brand. Covering these inbound marketing elements will surely up your game in the market and will make your brand visible to your leads. It just requires patience and perfection and the results will speak themselves.