In our previous blog we learned about the rules and regulations around email marketing and how the CAN-Spam Act affects our email marketing campaigns. Now that we are aware of who all we can send marketing emails to, the next step is to strategize how to collect more email IDs and start sending out emails.
Email marketing is the best form of communication with your customers. Even though social media gets a lot of attention, the most valuable digital channel is building your email list for free. But how do you do it? We have got you all covered!
Listed down are a few ways on how to collect email IDs:
Nothing is more attractive to a potential customer than a free product or a glance at a service they don’t have yet. (Tell us if we are wrong!)
We all love things that come for free! A common logic by giving the products for services for free is that “What do we get from this? Are we incurring a loss by giving our products for free?” NO! NO! NO!
You can collect email IDs by offering freebies! (Yes, you can do that!) A win-win situation for both the customer and you!
No matter what your newsletter is about, you are a pro in your field. Write a quick guide to your industry, offer free templates or send an exclusive download of your latest podcast that’s only available to your email list.
As long as your free gift is relevant to the content of your newsletter, it’s the perfect incentive for prospects that might be in doubts about signing up.
Webinars are one of the most efficient, versatile forms of content you will ever create, and they bring about the ideal result for hacking your email growth.
A solid webinar can be recorded quickly and can act as an independent product. Webinars are more convincing than regular videos because they have a restricted run time. You cannot watch them as per your convenient time.
Viewers are often persuaded with a case of “limited seats available,” creating a false sense of scarcity. Since participation expects users to enter their email address, the right webinar or, better yet, the right series of webinars, can generate a massive inflow of subscribers.
The name pop up itself may sound annoying. But pop up forms are simple yet the most effective way to bring more attention to your email list.
When designed and timed correctly pop ups can actually attract customers to send in their email IDs.
Entrepreneur also uses an exit popup with the offer to join their newsletter. It’s a simple form that doesn’t ask for too much information right off the bat. That’s a helpful strategy for reducing form abandonment.
Popups are too resultative to be ignored
Third party email campaigns are used for promotional purposes by a company who did not build the email list from opt ins or signups on their own website, but rather purchased, rented or aggregated these email addresses from other website owners where these individuals gave permission to have their emails used for marketing purposes.
They are used to describe a periodic publication distributed by email to an opt-in list of subscribers. Newsletters are normally used by organizations or owners of a website to communicate with their readers.
Events are a perfect marketing strategy for drumming up excitement and attracting new subscribers. There are a number of tools available that can help you easily host a contest, such as Eventbrite,
Make sure you set a relatively short entry period, and then don’t forget to promote it on your website and on social media. Setting a time period creates a sense of urgency. This way they won’t assume they have plenty of time to sign up.
Social media is undoubtedly the most powerful tool, especially when you can invest in it. LinkedIn and Facebook ad formats that specifically cater to email signups can help you reach your target audience. Using their powerful segmentation features, you can quickly target your ad to a very narrow demographic. You may have to pay a few dollars for every email address, but you will get numerous email IDs for your list.
Content marketing, the term itself is self-explanatory; this is the most powerful way to build your email marketing list organically. It attracts the audience to your blogs and then finally gets them to be a part of your email list.
To know more about Content Marketing, Click here. Now that you have the email IDs you need to put them into correct lists. An email list is a list of people who are interested in receiving information from your business. These people sign up to receive emails, so they can hear from your business. They choose to subscribe to your emails because they want to receive information, promotions, sales, and deals from your business. The more strategies you test, the greater your email list will grow.
With ever new tactics and innovative methods, you can grow your email list by leaps and bounds.
All ESPs let you create a list in the backend, either manually or automatically based on triggers. For example, you can manually upload a list of past customers to send them emails about products they might like in the future or you can automatically add people who subscribed to you blog on the website to a list and then put a trigger of sending out emails to them every time a new blog is published.
All this can be very easily done on most email marketing platforms.
It is very important to build an email list for your business –
1) Asset building:
An organic list built by the business is the brand’s asset that they can use for their own sole purpose. When we market on social media platforms, the same audience is shared by the competitors also. A change in the third party algorithm affects the success of your campaign. In case of lists, you have everything under your control.
2) More value:
If collected organically, the customer has voluntarily given their email address and is already prepared to receive communication from the brand. It’s a great way to connect with leads that are actually interested in your brand. This helps with more accurate analytics data and increasing the open rate percentage too.
3) Customized experience:
Not only do we maintain communication with our leads, we also send them the information that is most useful for them. We can choose between product information, marketing, blogs etc. depending on the customer.
Remember, it’s never just about growing a list. It’s about building a relationship with the people on your list.