Email marketing is the most confusing yet best form of digital marketing.
We are not kidding!
You must think that who even reads e-mails nowadays in the generation of Whatsapp, Facebook, Instagram and whatnot.
Let us go by stats-
Email Marketing beats all types of marketing tools! (Shocking, isn’t it?!)
Email marketing is one of the most cost-effective marketing strategies for small businesses. This is because it is easy to manage, gives you full control, and allows you to establish direct contact with your customers.
It is important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered to the right person at the right time!
Now, you must wonder what to look in a good Email Marketing tool.
A good email marketing service should allow you to create highly engaging email newsletters with an easy UI. You should be able to send bulk emails easily, without putting in any extra effort. This is also known as marketing automation.
Apart from that, your email marketing service must make your contact list manageable that is segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. You would end up spending a lot if this happens and won’t get your desired results.
Having said that, we have listed our top 8 EMSs with their pricing structure here –1. Active Campaign
Active Campaign is a sale CRM with email marketing capabilities. You’ll be able to run split tests, send dynamic content, and segment your subscribers for enhanced personalization
They offer a free migration from any platform. You can take advantage of a 14-day free trial. Pricing starts from $15 per month.
Moosend's platform allows you to create email newsletter campaigns, landing pages, and subscription forms in a fast and reliable way. It is ideal for non-profits and smaller agencies and is easy to use, but lacks analytical features.
Their Free plan includes most features, allows users to send unlimited email campaigns, and is up to 1,000 subscribers. Their pricing starts from $20 per month.
HubSpot is the best email marketing service hands down.
They offer a wide range of awesome tools including their robust email marketing platform. Their email marketing tools allow you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT.
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50/month.
Omnisend is an easy-to-use email marketing solution that’s made for ecommerce sites. They offer multiple features such as automated email and SMS messaging in order to convert leads into customers. It allows you to combine text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure your connect with the most customers as possible.
It offers a completely free email marketing plan that lets you send up to 15000 emails per month, but all your emails will have their branding. Paid plans start from $13 per month.
Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and crush your revenue goals. It develops a strategy for targeting your most engaged subscribers.
It is more like an agency. Their pricing starts from $120 dollars per month for 2500 emails.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. It allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
ConvertKit offers a 14-day free trial period and their pricing starts from $29/month. They also offer a 30-day refund policy.
SendinBlue is a complete SMS and email marketing software for businesses. It is an extremely easy to use platform with tools to create beautiful and highly engaging emails.
It includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their solid AI algorithms to ensure the best email deliverability.
It offers a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month.
MailerLite is a basic email marketing service. It offers tools for automation, landing pages, pop-ups, and surveys. It has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization,
It is good for personal use and for ones who are just starting out.
It is a simple email software at an affordable rate starting from $10 per month for up to 1,000 subscribers.
Which are the best email marketing services in your opinion?
We have segregated the top email marketing services on the basis of:
Ease of use – Active campaign
Affordability – MailerLite
Deliverability – ActiveCampaign, MoonMail, Rejoiner
Features – Hubspot
Reporting and Analytics – Hubspot
Integrations – Active Campaign
Customer Support – ActiveCampaign, Hubspot
Security – ActiveCampaign, Hubspot
We hope this blog gave you a good overview of the best email marketing services for your business. There are millions of service providers out there and we want to make sure you choose the right one for your business needs. Choose wisely!